New School Analytics

Looking at trends is always a good exercise to understand your visitors a bit better. You can understand your visitors even better by looking at two trend-lines together and see how they are related to each other (you are looking for correlation here).

Ready? Let’s go! Read the rest of this entry »

Google Analytics tends to overwhelm new users with its abundance of data, charts and cool graphics. All of that stuff is really neat, but often times you hear yourself mumble: “So What!?” How can you turn all this data into action with just a few simple steps?

Here is one simple solution to optimize your top landing pages (that is the pages that your visitors see most often when they enter your website) : Read the rest of this entry »

Setting up Google Analytics is a fairly simple process if you know your way around the basics of how a homepage is set-up and how a server works.

We will get you up an running in three simple steps:

1. Google Analytics account set-up
2. Inserting the tracking code into your website
3. Checking that everything is working Read the rest of this entry »

If you ever been involved in any kind of professional sport, you know that your best friend and enemy are the same – the stopwatch.

Professional athletes measure themselves relentlessly: 100 meter dash in mili-seconds, free throw percentage or vertical leap in inches. Professional athletes do so to be able to compare their performance today with their own performance 2 weeks ago. They always want to improve, become better and reach their next goal. And for most of the athletes I know, making sure that those goals are reached, means relentless measuring of every key facted of their sport.

Consistently measuring and evaluating ones own performance is not easy, but it is  fastest way towards consistent improvement. Like my old coach used to say: “the stopwatch never lies”.

Are you treating your online business like a professional athlete treats her sport?

Start measuring and setting goals, so you can improve your business today!

In today’s world almost all businesses, companies and organizations have a website or online presence. If people need information about pretty much anything, one of the first things they do is go online and search for what they are looking for. This search can be for a business, organization, service or product – the information one finds online forms everyone’s’ first impression and perception about what they were looking for. As marketers know, this first impression is likely to be a lasting one and very difficult to change.

This perception forming behavior that happens online is just the same as it was back in the day, before the internet was widely used. People looked for a business or store, drove their and walked in to see how it looked, felt and what was good and bad about it. Companies and store owners generally had an area with information and someone who could answer most of your questions and usually send you home with a bunch of neatly printed out materials or sales magazines. Read the rest of this entry »