New School Analytics

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I had the opportunity to speak about web analytics and the online experience evaluation at the 2010 Hawaii-Pacific Evaluation Association (H-PEA) Conference. My presentation was scheduled for the last time slot of the day (full disclaimer: I was responsible for the scheduling of the presentations during the conference and really wanted to go last so other presenters did not feel that I used my board status for my own advantage) right before the the ice-cream social. So participants had the choice: listen to that nerdy guy in the silly aloha-shirt or go and have some ice-cream. Luckily the room was packed and people actually choose to listen to me rather than running for free ice-cream. Since I was pretty tired myself after a day full of keynote speeches and panel presentations, I included a lot of short real-time experiences and jokes into the presentation…for some reason that style kept people awake and I received plenty of questions in the following Q&A.

To my surprise many of the attendees told me that they never even considered having actual goals and objectives for their websites and walked away eager to measure their online presence in more detail. Hearing that was another wake-up call showing me how few people are actually familiar with the possibilities and opportunities that web analytics offer.

After my presentation was done I was particularly thrilled with one attendees comments stating that “this was the best thing we heard all day”. Man, did that comment make my day!

Keep measuring, it will change the way you look at your online presence.

You can find my presentation abstract below:

Cutting-Edge Techniques to Evaluate an Organization’s Online Presence
Marco Morawec – Kamehameha Schools

Many organizations have a website representing its public face and supporting its mission by providing specific content and tools to its audience. In simple terms, the online presence of any organization is an integral part of its overall strategy. However, very few organizations have defined goals for their online presence, or even know what they should achieve online. Evaluating a website through web-analytics enables the organization to define those objectives, analyze the outcomes, and develop actionable insights for consistent improvement of the online experience and the organization’s services offered to the community.
This presentation uses the H-PEA website as a self-reflecting and real-time online evaluation example, introducing participants to the beauty of web analytics.